Studio Viganò

Giuseppe Viganò is an industrial designer of furniture pieces and an art director for several companies within the sector. As a designer, he has a creative spirit and a keen eye for beauty, which he draws upon and elucidates each time he works on a new project. Design research forms the basis of his creative thinking, always driving him on towards new objectives with “new material” often becoming the start point for the creation, not just of a new product, but entire collections. Studying linkages from the worlds of art, fashion, and poetry often presents an opportunity to take a cross-disciplinary approach to design; many of the most renowned pieces originated from pictorial concepts or glamorous details, while at other times it’s poetic expression that helps create intriguing forms.